PROJECT NATURECONNECT
PROJECT NATURECONNECT
Institute of Global Education
Greenwich University (3 credits)
| ECO 522 Public Relations and Marketing Course |
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ECO 522: PUBLIC RELATIONS AND MARKETING (3 credits) Applied Ecopsychology/Integrated Ecology Doctor of Philosophy Department of Applied Ecopsychology Akamai University Michael J. Cohen <nature@interisland.net> June 30, 2009
COURSE DESCRIPTION ECO 522 Public Relations and Marketing REQUIREMENTS Complete: Social Networking Disregard Below: Being Updated Students survey the field of Public Relations and Marketing to determine the most significant means to promote, impliment and produce support for their involvement in the natural systems thinking process. They identify what that makes each technique and strategy worthwhile, select those that make the most sense tothem, defend them, and apply them in areas that add to the field of nature connected psychology and their personal interests. Students keep and submit a log journal of the Public Relations/marketing mechanisms they develop, how and where they implimented them, and the results obtained. They write a three page progress report that documents their work and learning in this area and that would assist others who read it. PREREQUISITES Students must complete ECO 501 or its equivilent. COURSE TOPICS *library and Internet literature search *foundational readings *field observations *praticum
COURSE OBJECTIVES This public relations course is intended to empower the participants to prepare and carry out a campaign to: *effectively search the literature, internet, and appropriate agencies in preparation for playing these roles in forthcoming courses. *analyze, summarize the techniques used and their strong points. *effectively integrate and utilize understandings from the literature with knowledge gained through observations within the professional arena,
BRIEF NEED STATEMENT Instructional programs for mid-career adults are effective, many times, only to the extent that the participants can individualize their studies for immediate application within the professional environment and culture. Such participants, motivated to explore aspects of the subject matter in greater detail, will be encouraged and guided in this pursuit. It is essential that educational institutions maximize the relevance of advanced studies to the demands and expectations of the business, corporate, governmental, and professional arenas. Such strategies which relate learning more closely to their cultural roots, work and what educators call "reality" permit more effective integration of new learning with prior learning and experience. Students who learn in this manner are advantaged within the marketplace and highly desired by employers.
COURSE AUDIENCE Open as an elective to all graduate and undergraduate students who have completed ECO 501 or its equilivent, and with the permission of the instructor.
FACULTY-STUDENT COMMUNICATIONS -Telephone Contacts The student will initiate an initial telephone conference with the instructor within one week of enrollment to clarify a plan of action for the course. This initial contact will help familiarize the student and instructor with one another, and permit the transmission of clear expectations for completion of course requirements. Periodic telephone interaction , as required, at student's expense, should be continued for the duration of the course. -Email Communications Frequent email communications between student and instructor should be initiated and continued for the duration of the course. -Alternative Communications Students may send communications and materials via postal service, as appropriate. Chat room sessions, when available, can be held on a weekly basis.
COURSE DELIVERY STYLE Students conduct an exhaustive search for literature and examples of appropriate public relations and information techniques and pursue foundational readings and relationships under the direction of the instructor. The student carries out field observations directly related to this area for the purpose of reflecting upon them their application within "real world" situations. The participant then uses them, journals each experience and creates a scholarly paper or papers which identify the findings from literature and integrates and contrasts these findings with the observations and experiences from the professional arena.
REQUIRED COURSE MATERIALS -Required Textbook 1001 Ways to Market Yourself and Your Small Business by Lisa Angowski, Rogak Shaw (August 1997) Perigee; ISBN: 0399523146 -Recommended Bibliography *101 Ways to Promote Yourself by Raleigh Pinskey Mass Market Paperback (July 1997) Avon; ISBN: 0380785080 * The Internet Marketing Plan : A Practical Handbook for Creating, Implementing and Assessing Your Online Presence by Kim M. Bayne (February 1997), John Wiley & Sons; ISBN: 0471172952
*Dancing Wu Li Masters, Gary Zukoff *The Monkey Wrench Gang, Edward Abby *Lame Deer, Seeker of Visions, Richard Erdoes *Voice of the Desert, Joseph Wood Krutch *The Soul Unearthed, Cass Adams, *My Name is Chellis, Chellis Glenndinning, *Ecopsychology, Theodore Roszac *The Web of Life, John Storer *Dream of the Earth, Thomas Berry *Earth in Mind, David Orr *Wilderness and the American Mind, Roderick Nash *The Quiet Crisis, Stewart Udall
COURSE ASSIGNMENTS -Assignment #1: Collaborative Communication with Instructor Initiate telephone contact with the instructor to clarify the plan of action for the course and initiate collaborative email communications. Maintain email contact with the instructor for the duration of the course. Initiate and continue journal notations concerning all communications with the instructor. -Assignment #2: Literature Review Conduct a library and Internet search for scholarly literature in texts and journals specifically related to effective public relations, under the direction and guidance of the instructor. By design, this should be an exhaustive but narrow and well focused gathering of literature within the public relations field with emphasis upon applied issues in the degree field . Review the literature and assesses its effectiveness, as a tool for the application of theories, principles, and practices within the professional arena under investigation. Make journal notations concerning all readings and prepare an annotated bibliography which identifies the many ways the literature informs practice with regard to the following course learning and doing objectives:
-Assignment#3 PUBLIC RELATIONS ACTIVITIES A. Learn how to put up and maintain your own Web Page to be used for PR and other coursework. Place it in search engines. Register this page with the Mentor. B. Use the suggested Public Relations resource books and follow through with appropriate ideas from them. C. Whenever you receive or locate information about the wellness of people or the environment, email that person two things, minimum 1. An interactive thank you note available on the web at 2. A Psychological Responsibility letter available on the web. D. Design and print a brochure and small card that helps people become involved in PNC E. Post notices and be active in other websites, discussion lists and bulletin boards including egroups. (Find an appropriate egroup or other group topic, go to its main page and ask the list manager to post a notice. Or you can join the group and post a notice, then quit the group if you want) F. Develop Links at sites you visit or seek to be appropriate for links. G. Write and get published Letters to Editors regarding using NSTP to help solve ongoing problems. H. Make contacts with Media to get articles or notices published. I. Design and subit a notice or release about the value of using and teaching NSTP to 1)Teachers and teacher's unions and organizations, 2) Enviromental Education organizations, 3) Outdoor and Nature groups/centers 4) Mental Health, Social Work and counseling centers 5) an organization of your choice J. Attend and present a workshop or paper at a conference and operate a booth at a conference. K. Write articles that get published in appropriate magazines. L. Teach the Orientation Course as a Continuing Education course locally. M. Design material that promotes and distributes PNC books and include information about the Greenwich Graduate Program in them. N. Write and submit 1) a Press Release and 2) a book review and have it published. O. Organize an activity that will call attention to NSTP. P. Apply for an award for NSTP to get visibility and credibility Q. Be interviewed by a newspaper or radio/TV station about NSTP or the Applied Ecopsychology Graduate Program and your involvement in it. R. Join a local or national organization and become the PNC input source for that organization. S. Organize an original, appropriate, promotional activity and carry it out to completion. T. Prepare, outline and present a 10-15 minute motivational talk about the value of learning and teaching NSTP. Use the motivational sequence Attention-Need-Satisfaction-Visualization-Action. U. Learn how to develop and write an application for a grant to help carry out some aspect of NSTP by doing it. Locate and submit the grant to an appropriate foundation or agency. V. Advertise, organize and teach the Orientation Course or other courses online. -Assignment #4: Field Observations The student will gather observations from within the professional arena, past and present with regard to his or her activities in Assignment #3. This may include simple observation, as well as interviews, carrying out text situations and minor research ventures. Journal notations are especially important,concerning the ways in which the professional arena informs the student's understandings of applied issues within the special area of study. Students should notate and define any situations in which the workplace demonstrates or fails to demonstrate the effectiveness of theories, principles and practices, as presented in the readings. These notationshould be formally summarized in a formal written report for review by the instructor. Strategies should be carried out that help add sensory ecology experiences to readings and ongoing programs. -Assignment #5: Scholarly Paper Prepare a paper containing a scholarly discussion of your findings and experiences. Students are to present techniques they have discovered and used, document their effectiveness with respect to promoting the Natural Systems Thinking Process, gather insight into the differences between theory (from the readings) and practice (from the field observations and results), identify and clarify these incongruities, and propose solutions to better understanding these differences. The paper should be approximately 3 double-spaced typewritten pages and include thorough referencing of the literature, observations and experiences noted in their log-journal
SUPPLEMENTAL LEARNING RESOURCES -Internet Resources *Guide to Internet Research http://users.southeast.net/~drgwen/index.html *Gateway to Academic Resources on Internet <http://www.lib.uiowa.edu/gw/> *Research Guide on Internet http://www.lib.odu.edu/start/index.html -Textbooks *Specialty Books 5833 Industrial Drive Athens, OH 45701 (800) 466-1365 (614) 594-2274 Fax (614) 593-3045. Email: order@specialty-books.com http://www.specialty-books.com *Amazon Books 549 South Dawson P.O. Box 81410 Seattle, WA 98108-1310 (800) 201-7575 (206) 694-2992. Fax (206) 694-2950. Email: orders@amazon.com http://www.amazon.com Books can be ordered directly from the Web site. INDIVIDUALIZATION OF STUDENT ASSIGNMENTS The primary purpose of this course is to provide opportunities for students to carefully inspect the applicability of the theoretical literature within their own professional environment. This course allows the student to select topics for study, identify the appropriate literature and professional arena within which the exploration and enactment will be undertaken. COURSE EVALUATION The instructor will evaluate the completeness and effectiveness of the student's written materials, including the annotated bibliography, the report on field observations, and the scholarly paper. The instructor will reflect upon the following expectations in evaluating the work of the student: *detail of presentations *richness and diversity of the material presented *clarity of references to the scholarly readings *focus and conceptual quality *richness and coherence in translation of academic theories and concepts *appropriateness of applications *quality of writing of the scholarly presentation
COURSE GRADING DETERMINANTS The course grade will be calculated according to the following formula: *annotated bibliography 10% *report on field observations 20% *effectiveness of project 40% *scholarly paper 30%
COURSE COMPLETION TIMETABLE While the student is expected to carry out and complete all assignments and expectations of the instructor within 180 days from the start date, students are encouraged to pursue the course requirements according to the following timetable. Week #1: Make telephone contact with the instructor for the purpose of establishing the plan of action and scheduling the timeline and mode of communications for the duration of the course. Secure a recommended bibliography from the instructor and begin to gather text and journal literature in support of the selected topic. Week #2: Submit by email a summarization of the agreed upon plan of action for the course. Continue to gather literature and begin readings and maintenance of journal notations (which must continue for the duration of the project) related to all readings. Begin creation of an annotated bibliography of the special project literature Week #4: Continue to read and review the literature. Maintain journal notations related to all readings. Begin to organize your thinking related to the professional environment for the field observations. Week #6: Initiate field observations and related journal notations. Continue to review the scholarly literature, maintenance of journal notations, and frequent communications with instructor. Week #12: Prepare and submit the annotated bibliography. Begin at this point to formulate reflections concerning observed differences between the scholarly literature as it applies within the "real world" of the workplace or professional environment. Week #16: Within the requirements for a course final paper found at http://www.ecopsych.com/eco500paper.html prepare and submit written report related to field observations. Begin structuring the scholarly paper. Continue communications with instructor and maintenance of journal notations. Week #20: Submit scholarly paper. Week #22: Receipt of effective feedback from the instructor.
SPECIAL NOTES AND INSTRUCTIONS -Course Completion The grade of Incomplete may be given ONLY AFTER discussion with the instructor and only if there is an extremely good reason to give such a grade. An Incomplete will NOT be given because a student is "behind" in work, needs extra time, simply because s/he wants to delay the completion of the assignments. It is important that you turn in assignments within the parameters of the agreed timeline. However, there are often unforeseen circumstances will may befall any of us, therefore, I will be patient with you in the event of some personal crisis. Don't surprise me at the last minute, call me, email me, and we will work it out. -Thoughts about Writing. Purchase a collegiate writing style manual. If you are unclear which is the appropriate manual, please contact me and we can discuss this important issue. All written work should adhere to the writing style and manuscript preparation guidelines described in your style manual. Pay extra special attention to the rules related to referencing and citation of the academic literature. In all circumstances, you will be expected to acknowledge th works of others which have informed the work you wish to submit as your own. -Academic Integrity Academic dishonest in any of its forms, including cheating, plagiarism, misuse of the University web site, failure to comply with guidelines for the conduct of human or animal research, and all aspects of professional ethics, will not be tolerated. Any form of academic dishonesty is grounds for dismissal from the program.
FACULTY CONTACT INFORMATION Michael J. Cohen, Ed.D. Director, Communications should take place during daytime working hours in the western time zone or by appointment.
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A special NGO consultant to the United Nations Economic and Social Council 360-378-6313 www.ecopsych.com Dr. Micheal J. Cohen, Director send e-mail |